Jerry Floyd attended the annual TRA Expo. The Texas Restaurant Association held their annual Southwest Foodservice Expo this year in Dallas, Texas, June 28-30. According to their website the following are reasons industry members should attend:

• Southwest Foodservice Expo is the second largest foodservice show in the nation
• Great showcase for the $32 billion Texas foodservice industry
• Perfect medium for maximizing your exposure
• A resource for reaching thousands of influential buyers
• 90% of buyers rate trade show as their most effective way to see new products and services
• Launch new products
• 75% of buyers close deals on the show floor
• Face to face with an audience you won’t find in any other show
• Expand your market
• Boost your company's sales